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Serums v Moisturisers

7th May 2013

How is a serum different to a moisturiser?

Surprisingly, this is a question that a lot of people ask. This post is therefore dedicated to imparting some technical know-how about serums.

  • Serums are mostly gel-like in texture whereas moisturiser formulations can range in texture from lotion to cream. Moisturisers also give a certain immediate skin feel to the skin – either dewy, matte, cashmere, silk or cotton like. The formula and texture of serums are designed to penetrate the deeper layers of your skin.

  • Serums have a more highly concentrated mix of active ingredients than a moisturiser – like super-vitamins!

  • Serums treat the foundation layer of your skin, whereas a moisturiser is designed to add a critical layer of protection on top.

  • Serums are concentrated – so just like your concentrated dishwashing liquid, a ‘little goes a long way’! You only need to apply a 5p coin size.

  • Serums are applied by pressing into the skin. Moisturisers are applied by a gentle massaging technique.

So, convinced you need both? In essence, a serum is a professional ‘problem solver’ for the skin. We have a task force of three and they’re designed to communicate with skin cells and tell them to Be Strong, Be Firm or Be Clear.

  1. BE FIRM
    BE FIRM
    BE FIRM

    30 ml

    Our Best Anti-Ageing & Lifting Face Serum

    Need a lift?

    Rating:
    100%
    £40.00
  1. BE STRONG
    BE STRONG
    BE STRONG

    30 ml

    Our Best Strengthening Serum for All Skin Types

    Nutrition booster!

    Rating:
    100%
    £40.00
  1. BE CLEAR
    BE CLEAR
    BE CLEAR

    30 ml

    Our Best Serum For Open Pores & Uneven Skin - All Skin Types

    Be flawless!

    Rating:
    96%
    £40.00

They’re all formulated with a fine, gel-like texture which is designed to penetrate the skin at the deepest possible level and each contains a prescription of specific concentrated ingredients to correct each kind of problem. You can mix and match one at a time, to create a bespoke prescription to treat multiple issues. Simply apply before your day and night-time moisturiser as a restorative treatment. Pop over now and choose one.

Take a look at our selection of moisturisers below and start your new routine today...

  1. MOISTURE TO GO
    MOISTURE TO GO
    MOISTURE TO GO

    50 ml

    Our Best Moisturiser for Balancing Combination Skin

    Liquid velvet for the skin!

    Rating:
    100%
    £38.00
  1. MOISTURE MATTE
    MOISTURE MATTE
    MOISTURE MATTE

    50 ml

    Our Best Mattifying Moisturiser for Oily & Congested Skin

    Liquid cashmere for the skin!

    Rating:
    100%
    £38.00
  1. MY GOODNESS
    MY GOODNESS
    MY GOODNESS

    50 ml

    Naturally Normal Moisturiser

    Liquid goodness for the skin!

    Rating:
    100%
    £38.00
    Out of stock
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