How Do I Use Serum?
You can use a serum both morning and evening. During the day, your skin is focused on protecting itself from damaging environmental factors. At night, your skin is able to rest, regenerate and repair itself. This allows the potent ingredients that you apply at night to penetrate deeper into the skin and perform their functions more effectively.
It is important to cleanse thoroughly before applying a serum, otherwise it will stick to any debris or dead skin. Applying a toning mist after your cleanser will leave skin with a damp surface on which to apply your serum. This is beneficial because moist skin is more permeable, which helps the active ingredients in serums to penetrate the skin.
As serums are very concentrated, you only need a small amount. Using upward movements, press the serum into skin with your fingertips to release the active ingredients. Leave for a couple of minutes to allow your serum to sink in before applying your moisturiser. The moisturiser will act as a barrier, sealing in the benefits of the rich and nutritious serum.
If your moisturiser doesn’t contain SPF, then this should be the final layer for your daytime routine. Sunscreens are designed to protect your skin and create a barrier against harmful environmental elements. As a result, they should be your final layer. Otherwise, they will prevent active ingredients in any other products from penetrating into your skin.
Some ingredients within serums, such as Vitamin A (retinol), can make skin more sensitive to the sun so it is very important to use SPF when using these serums.
How Long Will It Be Until I Notice a Difference from Using Serums?
Whilst everyone’s skin is different, generally if you use a serum every day for just two weeks you’ll notice a big difference in your skin’s tone and texture.
What’s the Best Serum for My Skin Concern?
The right serum for you very much depends on the skin concern you’re looking to address:
If you’re feeling sensitive, stressed, or you’ve been under the weather, you’ll love BE STRONG. We call it our super-juice for the skin and it’s a vitamin rich cocktail that will soothe, de-sensitize and restore strength.
If you feel the scaffolding in your skin is collapsing a bit and you could do with an architect to help re-build some of the wrinkles and sagging bits, then BE FIRM is for you. Designed to accelerate cell renewal and boost collagen production, this will be your non-surgical saviour.
If your complexion doesn’t look so smooth, suffers from hyper-pigmentation, age spots or scars and has generally lost its vigor, BE CLEAR is a great tonic that will help correct and brighten the skin.