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A STROKE OF GENIUS
Serum Mascara

A STROKE OF GENIUS

Serum Mascara

The little black dress for the lashes!

A nourishing mascara with a conditioning formula that separates, curls, defines and lifts each lash for full and voluptuous lashes.


RESULTS

clearly defined longer lashes | dramatic lift and length | conditioning lashcare ingredients | flexible build for increased volume | no smudging | no flaking | no running | no clumping | long lasting all day wear

£20.00
5 ml
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This clever, multi-talented formula is quite a performer! Best described as “treatment with colour”. The nourishing and smooth formula provides instant dimension and buildable application whether you want one natural coat for full and defined lashes or maximum coverage for voluptuous lashes with dramatic height and incredible length.

The twisted wire brush is critical to achieving even application; it is wired and wound enabling even coverage from root to tip giving natural volume with each coat.

The best bit, an exclusive blend of plant peptides and ingenious antioxidant vitamins act like skincare-for-the-lashes, strengthening and treating each lash, keeping them conditioned, nourished and oh-so healthy.

Click here for the ingredients

  • Everyone
  • Lash loving queens
  • Glamour pusses who love long luscious lashes- 2-3 coats  
  • Those looking for healthy natural looking lashes- one coat only
  • For a natural flattering lash apply one coat. Repeat for increased volume.
  • Turn up the glamour with each additional application.
  • Go from day to night in a few strokes of genius.
  • Remove with GO EASY on cotton pads in downward & inward strokes
Key Ingredients
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VITAMIN E

Vitamin E helps to soften skin and replenish dehydrated skin and maintain its oil balance, it reduces water loss to the transepidermal layer which improves the appearance of rough, dry and damaged skin. It also works to moisturise cuticles, nails and dry lips.

Its anti-oxidant properties help protect cells from UV damage and environmental pollutants that cause signs of ageing such as fine lines and wrinkles.

It protects skin from the early stages of ultraviolet light damage by reducing the formation of free radicals upon skin exposure to UVA rays and other forms of skin stress. It also strengthens the skin’s barrier function and reduces severity of skin burn.

Vitamin E also helps treat wrinkles by supporting the growth of new healthy skin cells and speeding up cell regeneration. It boosts collagen production to keep skin elastic this helps reduce the appearance of wrinkles as well as helping to keep skin firm and taut.

Vitamin E can also be used to condition hair, it improves the circulation of blood to your scalp and helps to smooth and strengthen hair cuticles which reduces breakage leaving you with smooth, soft, shiny, healthy looking hair.

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BEESWAX

Beeswax is known for its hydrating and conditioning properties, it protects skin from chapping and helps to lock in moisture for soft, supple, nourished skin.

It also has protective powers, providing a breathable layer over skin to protect it from environmental damage.

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SUNFLOWER OIL

Sunflower seed oil protects and preserves skin from moisture loss and helps to keep it soft and smooth. It moistures without clogging pores and possesses anti-inflammatory properties which calm redness, soothe swelling and treat acne. It aids the cell renewal process and improves the tone and texture of skin.

Sunflower seed oil is rich in Vitamin E which improves the appearance of skin and reduces the appearance of fine lines and wrinkles. It also contains Vitamin A, Vitamin C and Vitamin D which protect skin against free radical damage and UV rays that cause premature ageing.

Sunflower seed oil helps to nourish and soften hair and improve the texture and appearance of dry and damaged hair.

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